Toys for Tots program

FOR IMMEDIATE RELEASE

Contact: Billie Elias

TOY BUYERS CAN GIVE TO FAMILIES IN NEED BY SPENDING MORE

Discovery Toys Give Back Hostess Program Aims to Donate $350,000 in Learning Products

(New York, NY), Dec. 2, 2008

When the 30-year-old direct-selling company heard that donations to Toys for Tots were down this year, and that the charity organization would be hard-pressed to deliver gifts to thousands of needy families on their rosters, Discovery Toys quickly mobilized to help fill this shortfall by leveraging the efforts of the thousands of individuals across the country who host Discovery Toys parties in their homes and workplaces.

Shoppers looking for quality educational toys, books, and games for the children in their lives can contribute to families in need by making a purchase at a Discovery Toys party. Explains Cindy Franco, Discovery Toys Vice President of Sales, “When someone hosts a Discovery Toys party, she earns free products based on the level of sales from that party. A party generating $550 in total sales, for example, earns the hostess $100 in free products. Discovery Toys will match this earned free product value and make an equal donation to Toys for Tots.” The matching donation program runs through December 12. The toy company hopes to contribute upwards of $350,000 in new toys to help bring some joy to families who find themselves in need during these difficult economic times. The program affords individuals the opportunity to assist these children without having to trade off dollars spent on holiday gifts. The more someone spends, the higher the contribution.

Shares Rich Newton, Discovery Toys President, “With our distressed economy, so many families have taken a hit financially. Many are eager to help, especially children, but their resources are limited. Our Give Back Hostess program allows customers to contribute to our Toys for Tots donation without having to sacrifice gift purchases for their own loved ones.”

To learn more about hosting or attending a Discovery Toys party, contact Billie Elias, independent Discovery Toys Executive Manager, in the New York area at www.toysofdiscovery.com

# # #

About Discovery Toys

Discovery Toys, Inc. is the leading direct seller of educational toys, books, and games for children, personalizing the toy-purchase experience through a network of several thousand Educational Consultants in the U.S. and Canada. Since 1978, Discovery Toys has encouraged parents to play with their children, providing the highest quality toys to help them make a lasting investment in their children’s future. The company has received more than 165 awards from highly recognized educators and parenting organizations. Discovery Toys, Inc., located at 6400 Brisa Street, Livermore, California 94550, is a subsidiary of Draupnir, LLC.